Service offering in Marketing & Communication

In the internet era, the importance of trade press might appears as weaker. Especially in the tech domain where massive community web sites and blogs allow anyone to voice opinions on any sort of topics. 

However traditional media and journalists continue to play a major role inclusing in the internet channels.

In this perspective, I can handle the following type of actions:

• Research of relevant media, profiling of information they handle
• Setup of announcements and articles strategy
• Writing of press releases/news and articles
• Dispatch, editors liaison and placement follow-up

Develop the web services required for your communication

Internet communication is fundamental for most of the businesses but probably even more important for technology companies. This is the real backbone of the communication strategy. Therefore you need to pay a careful attention when you develop it and make sure you will be able to adapt quickly to the moving needs of the company.

Requirements may vary upon company profile of course, however one of the way to ensure adaptability is to adopt a dynamic web platform like a CMS (Content Management System) that allows most of the functionalities you may need.

I am mainly using Drupal (http://www.drupal.org), one of the most used open source content management system. Drupal offers good performances, a vast library of function modules and benefits from a broad developers community ensuring a long term evolution and support. Of course I can use other systems and adapt myself to requirements that customers may have with the web platform they have chosen.

Related to web development, my services can range from adding functions and/or content to a complete development of a new site or a re-design of an existing one.

If building a web site is a major foundation for an active communication, this is clearly not enough to succed!

You need to be visible and make sure that your target audience will visit your site and interact. We distinguish mainly 3 topics:

• Search Engine Optimization (SEO): being visible and well positioned on web search engines
• Traffic generation advert and promotional type of activities (mostly cost-based!)
• Affiliations: partners, community sites, social networks that will also generate traffic and increase the credibility of your position.

In the vast internet marketing filed, my services covers the three folds listed above. An internet marketing effort can apply to the whole company business or spot a specific product (like for a launch) or can also focus on a specific action like creating affiliation links in one domain. My offer is pretty much 'a la carte' based on a given methodology.

The predominance of internet communications pushes printed communication materials in the darkness. However we still need to acknowledge some specific values for print in todays' cyber world.

At varoius degrees, we all feel some attraction to paper, that gives more of a human touch and it is still much more effective to leave a flyer or a brochure when you visit a customer instead of just suggesting to browse your web site! Paper brings an immediate visual appeal and is affecting your mind durably.

Related to advertising, all of the trade magazines that sells print ad will also offer you web banners and other multimedia services to address your targets.

Here again I can handle to whole projects from concept to execution for brochures, flyers or advertising campaigns.

Of course I do not neglect all of the online side with promotional banners, purchase of AdWords, webcasts and other promotional links.